ART DIRECTION / PACKAGING DESIGN / GRAPHIC DESIGN / COPY

SoopaFresh is a premium hand, body + face soap bar designed for the modern wellness enthusiast who values natural ingredients that actually work. They’ve tried too many products that preached empty promises! Each bar is crafted with high-quality, slightly eccentric ingredient combinations that are unique yet welcoming. We recognize that scent is directly linked to emotion, so we dreamt up three different fragrance profiles, each one designed to evoke a specific mood:

Mint, Patchouli, and Lemon: Sunny + Smiley

Pear, Ginger, and Clove: Spicy + Sexy

Honey, Rosemary, and Peach: Sweet + Serene

SoopaFresh was meticulously crafted with one main goal in mind: creating a moment of intentional indulgence in your everyday routine. Every detail down to the embossment on the bar is designed to make your wellness routine something you look forward to. The packaging is refined and clean, consistent with the sustainable materials used to make both the bar and its box. The high-contrast typography rests on a deep brown leather-like background, giving it a touch of funk and flair.