“Ski Chamonix” is my print campaign response to a brief project assigned by Wieden+Kennedy. The goal we were tasked with? To make light of France’s most dangerous mountain range by targeting it to the true thrill-seekers.

The outcome? A provocative campaign that speaks directly to the fearless nature of thrill-seekers who aren't afraid of flirting with danger. The copy is bold, brash and daring. By leveraging attention-grabbing language, it’s a direct call to action to those who laugh in the face of death. Intentionally designed to provoke an excited reaction and attract individuals who thrive on proving themselves and pushing their limits.

This project demonstrates my ability to craft impactful messaging that adapts to the audience’s emotional responses, effectively pushing the boundaries of conventional advertising.