Art Direction / Packaging Design / Ad Design / Copywriting / Illustration

Perfect Match’s "Find the One” campaign celebrates the magic of finding your Soulmate, Lipstick Soulmate that is.

Using flirty, playful copy, this campaign reimagines lipstick selection as a love story. Each shade embodies its own personality, inviting customers to discover the one that feels made just for them. Romantic and irresistibly charming, this concept captures the thrill of finding your perfect match and all the feels that come with it.