ART DIRECTION / AD DESIGN / VIDEO EDITING / COPY

In a world that rarely slows down, Pause the World addresses the modern need for mental well-being by positioning Netflix as a sanctuary for escape, relaxation, and recharge. With its extensive library of original content in multiple languages, Netflix becomes a destination for calm and comfort, anytime, anywhere—whether on your mobile device, tablet, or TV.

Complementing this message are Pause Pods—immersive installations placed in high-stress spaces, offering individuals a tangible, stress-free retreat to experience Netflix on-the-go. These pods create a serene environment, reinforcing the message that relaxation is within reach, no matter where you are or how chaotic life gets. From scenes of everyday commotion to moments of disconnection, this campaign invites viewers to prioritize their peace and embrace the pause.