“Love, Vintage” was made in collaboration with Justin O’Toole in response to a brief from Owen DiRenz, Associate Design Director of Droga5.

Through cheesy yet nostalgic campaign advertisements, we highlighted what makes Vintage Seltzer different from the rest- its integral role in creating cherished family memories. This campaign underscored the beverage’s presence at every family event, from birthdays to graduations. Our tagline, "Who says KIDS complete the family?!", humorously conveys Vintage as equally essential and valued as children are within a family.