“Let’s SELLabrate” is a dynamic eBay campaign, conceptualized for the the 2023 D&AD New Blood Festival. The goal was to inspire individuals to sell their unused items, turning clutter into extra spending money for the fun stuff in life. To amplify this message, we partnered with businesses nationwide to offer special incentives for those who choose to sell with eBay, introducing the slogan "Sell with us, spend on us.” Deliverables included colorful wallscapes and engaging Instagram carousel posts. Our branding, vibrant and playful with handwritten typography, establishes a sense of inclusivity and invites a large audience to participate in selling.