ART DIRECTION / AD DESIGN / VIDEO EDITING / COPY

The Beauty of Less campaign for Dr. Bronner’s celebrates the power in simplicity and a return to nature. Inspired in part by the autonomous sensory meridian response (ASMR), it engages the senses through serene visuals, soothing sounds, and high-quality macro videography that highlights the raw, natural ingredients at the heart of Dr. Bronner’s products. Each close-up invites viewers to appreciate the textures, colors, and purity of these carefully sourced components, reinforcing the brand’s dedication to quality and authenticity.

Through a video narrative and tailored social media content for TikTok—an ideal platform for sensory-driven engagement—the campaign invites viewers to pause, breathe, and rediscover the beauty of the basics. By celebrating the ingredients themselves, The Beauty of Less reminds us that with Dr. Bronner’s, simple isn’t just better—it’s everything.